European brand repositioning and packaging
To create a packaging solution which maximises the sales possibilities to office supply dealers, stationers through to high street retailers. Also to differentiate from the many competing products including OEMs, Mill Brands and many numerous own label products		Strong brand recognition and shelf standout through use of simple and distinctive elements linking the range: commanding circular text panel and abstract background images reflecting various grades/products quality		Very well received by senior management and sales teams across the key markets. A simple and practical solution, logistically easy to manage and to produce within the four supplier mills
Ensure solution matches trade and end user buying criteria through qualitative research across the key European markets. Incorporate Paper By Numbers category management system