To
revitalise the Gateway brand identity, acknowledge its position
as global market leader, and reflect the hi-tech nature of the modern
drawing office/CAD environment.
Create a packaging solution that fits the distinctive new brand
image, accommodating an extended range of products. Also appeal
to a technical target market across international boundaries. |
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New
brand design using a unique, hand drawn font generated to express
modernity, technical excellence and leadership qualities. Maintaining
the core black and red brand colours to link with historical values.
New brand design incorporated into Gateway packaging solution. Striking
red and black repeat, combined with new colour coding system creates
packaging in stark contrast to plain wrapper/boxes it has replaced. |
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Strong
and confident image that has enabled a fresh dialogue with existing and
new key accounts. First stage of a comprehensive brand development programme.
Confidence to both an enthused sales team and greater commitment from
distributors. Powerful branding applied to new packaging has given additional
leverage beyond product quality and price, with very tangible financial
returns achieved in the first six months. |
