| To
reposition the Pentel brand, to improve shelf standout, simplify
and prioritise product information and distance the range from own
label and branded competitors |
|
|
| Innovative,
ergonomic and unique shape created for Pentel stationery range.
New header card area designed to provide focus for the corporate
and product brands, plus descriptors. Maximum shelf and product
standout achieved from a tri-colour coding system, combined with
drop shadows. Essential product information is held in a logical
and consistent manner within a spec. panel |
|
|
The
Pentel retail stationery range, across a challenging mix of different
products, colours, shapes and sizes, not only allows end users to select
product off the shelf more readily, but has been strongly differentiated
from the competition. In fact, market impact can be seen by the subsequent
competitor redesigns |
