| To
reposition the Phostrogen brand and create a new packaging solution
to appeal to a diverse customer base (i.e. DIY sheds, high street
outlets and garden centres); and work across a wide product offer.
Ensure that the new solution does not alienate existing end users
|
|
 |
| A
new logo was created to add warmth, be immediately recognisable
and soften Phostrogen as a word. This was underpinned by the descriptor
of "Healthy Eating For Plants." Strong brand recognition has been
created through association with the colour orange and shelf standout
has been achieved by a new pack design that uses simple and clear
typography and strong, complimentary photographic images |
|
|
New
packaging launch Autumn 2001 |
