Name and brand creation/e-commerce
Create a name and brand identity for this new e-commerce start up venture which aims to sell text and academic books to the student community over the web. Distance the brand from its main competitors and create a unified branding solution which works consistently across conventional and new media		Hiom Macdonald created the name swotbooks.com not only to reflect the commercial offer, but to be protectable as a unique name. The descriptor "Low Cost Books for Clever Dicks" along with simple use of colour and retro styling has given the swotbooks branding a slightly irreverent twist. This attitude was developed across all printed communication items, as well as the actual web site		'Hiom Macdonald's much admired work for Swotbooks' published comment from the Robert Horne regional design competition 2000