| Revitalise
and reposition the Vanguard brand to appeal to a wider target audience,
without threatening its current leadership in the traditional market.
Appeal specifically to designers/specifiers where the brand is relatively
unknown
|
|
 |
| Brand
redesign based on clean and contemporary typography to achieve wider
appeal. Communicating the core brand focus on colour, as embodied
in the modern graphic device and new strapline "Influencing
Colour" |
|
|
Breathing
new life into an established brand, giving the Mill's sales and marketing
team confidence to attack new markets |
